The Dove difference, Real Beauty, a compelling social mission

Dove started its life in 1957 in the US, with the revolutionary new beauty cleansing bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. It is the #1 dermatologist recommended brand in India, US, Canada, and France and strongly endorsed by dermatologists across the world.

Our mission is to make a positive experience of beauty accessible to all women. 

For over 18 years, Dove has been working to make beauty a source of confidence, not anxiety. Beauty is not defined by shape, size or colour – it’s Authentic. Unique. Real. We invite all women to experience beauty on their own terms by engaging them with products that deliver superior care.

But Dove care goes beyond our products….. 

We care about all women, female-identifying and non-binary people. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being.

In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove is on a mission to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them raise their self-esteem.

The Dove Self-Esteem Project (DSEP) was launched globally in 2004 and in India in 2014. The project delivers self-esteem education to young people through lessons in schools, workshops for youth groups, and online resources for parents, such as The Confidence Kits. We work with leading global experts in the area of body image to develop evidence-based tools. 

Since the DSEP launch, hundreds of thousands of teachers, parents and youth leaders have engaged and delivered our Dove self-esteem and body confidence education. We have already reached over 60+ million young people across 150+countries and we’re committed to reaching 250 million by 2030. 

Dove is committed to taking tangible action to change beauty and we invite all women to join us. Let’s Change Beauty.